Over the last year or two, there has been a lot of talk in the ecom space about the ease of selling “UGLY” designs on your mugs, t-shirts and more!
It's the same rhetoric that surfaced years ago about how “UGLY” websites were all you needed, or how it didn't matter if your book covers were “UGLY.”
Guess what...they were wrong then too!
Think about it...WHO says, "I want to buy the ugliest mug I can find!" NO ONE! Design matters and as a 25-year veteran of the design industry, I can tell you assuredly–ugly does NOT sell longterm for others and it will not for you either!
As a matter of fact, ALL successful product lines–whether they're t-shirts or refrigerators–require good design (along with quality goods and excellent customer support) to sell because manufacturers know first-hand that UGLY doesn't sell. So if good design (and NOT ugly) is important to EVERY manufacturer of all types of goods, why on Earth would you want to settle for ugly designs?